2007 western australian tourism awards wine for dudes
Accredited Tourism Business
Vehicle emissions offset by Elementree
Tourism Awards

2010 Telstra Business Award West Australian Finalists
wine for dudes logo
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wine for dudes  
About Us & History

Wine for Dudes has been operating for 11 years since February 2003. 

The idea of Wine for Dudes tours initiated in Europe, when the previous owner was working in Italy.  There - wine is for everybody.  Go down to the local restaurant for lunch and you’ll see that it is booked out with tradesmen having a two course lunch and sloshing it down with wine – everyday!  It is a beautiful way to live, yet something that only business people would enjoy on a Friday afternoon in Australia. 

We believe wine should be simple, fun, approachable, a part of everyday life, having a good time with it rather than using it for status, it’s not just for special occasions, it should be incorporated into how we live, basically, keeping it honest.  Wine for Dudes was created to break-down the intimidating barriers that prevent people from really enjoying wine on a day to day basis.

John O’Connor - Owner Operator
My fascination and experience with wine began…
Between high school and university I began working at my local winery, Preston’s Kiwifruit Winery/Mills Reef.  The Preston’s Kiwifruit winery label has won best New Zealand fruit winery on numerous occasions.  This winery helped to fund the Mills Reef Premium Winery, twice winner of ‘Best New Zealand Producer’ and winner of the trophy at the London international wine show for their Syrah.
Michelle Yugovich - Marketing & Tour Bus Driver

A country girl originally, Michelle returned from Sydney after 7 years of life in the big smoke, to join 'the all new' Wine for Dudes for our first busy summer.

Michelle has an extensive background in Marketing, Events and Promotions to an International level. 
Her worldly knowledge and creative imagination are the driving force behind many of our projects like the Pink Bubbles Day Fundraiser Tour and Gold Medal Winning Awards Submissions!

Tour Drivers

Wine for Dudes welcomes Candice Vooles to the team, with vast knowledge and experience on all things tourism, tours, music, and relaxing and enjoying our region as it should be done!

'Uncle' Wayne continues to cruise the vines, coming from extensive tourism industries and experience and is quite the local surf guru of Yallingup. 

Punk band member Greg Robbins makes a celebrity appearance driving some weekend tours and is a real hit with the guests too!



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